musa

Overview

Verano is an organic fruit agua fresca focused on wellness and outdoor living. It is a contemporary new brand aimed to bring a refreshing exilir of organic fruits infused with non psychoactive medicinal CBD. A fun abstract illustration was composed with color combinations to match their individual flavor profiles. It is designed to stand out from it’s competitors and appeal to it’s young professional demographic. Inspired and driven by the jungle, curiosity, and healthy living - a market analysis guide us to position this product with a competitive advantage throughout it’s messaging, brand identity, and packaging.
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Year

2021

keywords

modern
wellness
playful
confident

Project

Branding
Strategy
Illustration
Packaging

role

Branding
Strategy
Illustration
Packaging

role

Although the world is ever evolving with technology, and the fast pace city life brings. The need for quality time off line continues to attract todays modern city dweller. Research shows people’s attention span online is being fought by many brands and digital outlets at once. Alleging people’s better retention and remembrance of information seen on print formats. Considering the plethora of information online, the objective is to bring a new magazine to life - with the ability to entertain with visual impact and stimulate the mind simultaneously.

home about Contact

Branding Project

musa

Industry

Editorial

Keywords

Eloquent

Curious

Mnemonic

Trendy

Informative

Deliverables

Masthead

Grid System

12 Covers

Article Spreads

Street Ad

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Completed

2024

Brief

Strategy.

In order to achieve our goal we built a strong brand masthead / flag. With a slightly unorthodox negative and positive space. The covers were built by manipulating images, in a way representative of each issue. A dynamic grid system was created to keep a cohesive layout throughout each magazine spread. A stone border was place to represent ancient mnemonic object. In ancient times, humans recorded stories in stone. Today, We share them through Musa. A magazine aimed to help you enjoy to the fullest, your time off line.

musa

musa

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musa

musa

Other Projects

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