la mar

Overview

Verano is an organic fruit agua fresca focused on wellness and outdoor living. It is a contemporary new brand aimed to bring a refreshing exilir of organic fruits infused with non psychoactive medicinal CBD. A fun abstract illustration was composed with color combinations to match their individual flavor profiles. It is designed to stand out from it’s competitors and appeal to it’s young professional demographic. Inspired and driven by the jungle, curiosity, and healthy living - a market analysis guide us to position this product with a competitive advantage throughout it’s messaging, brand identity, and packaging.

Year
2021
keywords
modern
wellness
playful
confident
Project
Branding
Strategy
Illustration
Packaging
role
Branding
Strategy
Illustration
Packaging
role
La’ Mar is a new artist aspiring to break into the thriving Latin music scene. Our audience are young professionals who have an appreciation for art and elegant sound design. La’ Mar brings a new contemporary sound infused with sophisticated layers of Indie Rock, African Rhythms, and synth driven melodies. Our goals is to capture our target audience with a vinyl cover that represents the essence of a new modern sound.
Branding Project

la mar

Industry
Music
Keywords

Mystical

Humble

Creative

Emerging

Deliverables

Illustration

Vinyl Covers

Inser Art

Billboard

Spotify Ad

Poster

T Shirt

Tote Bag

Completed
2024
Brief

La’ Mar is a new artist aspiring to break into the thriving Latin music scene. Our audience are young professionals who have an appreciation for art and elegant sound design. La’ Mar brings a new contemporary sound infused with sophisticated layers of Indie Rock, African Rhythms, and synth driven melodies. Our goals is to capture our target audience with a vinyl cover that represents the essence of a new modern sound.

Strategy.

Our approach for this project was to create a timeless image that could embody the artists music and vision. To represent the mystical energy found in African rhythms, and at the same time, lean towards the modern - We decided to craft the image of an indigenous man. Which represents the indigenous quality of African rhythms. The image was created in a simple gesture art style, to represent a student of life ideology. As the artist La’ Mar is embarking on a new journey. To finalize it, we applied a fun color palette to reach a modern look.