beach cup

Overview

Verano is an organic fruit agua fresca focused on wellness and outdoor living. It is a contemporary new brand aimed to bring a refreshing exilir of organic fruits infused with non psychoactive medicinal CBD. A fun abstract illustration was composed with color combinations to match their individual flavor profiles. It is designed to stand out from it’s competitors and appeal to it’s young professional demographic. Inspired and driven by the jungle, curiosity, and healthy living - a market analysis guide us to position this product with a competitive advantage throughout it’s messaging, brand identity, and packaging.
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